What I Can Offer...
Panel Hosting
Writing Projects
I’m an experienced and unflappable panel host, having led conversations at Beautycon LA, where guests included Sabrina Elba, Danessa Myricks, Lili Reinhart and Sir John, as well as Q&As with leading brand founders and influencers. Alongside hosting, I’ve also brought my expertise as a guest speaker on panels with The Inkey List and BeautyCannes, making me equally comfortable guiding the discussion or contributing to it.
My beauty writing knows no bounds — from e-commerce pieces (complete with selfies to match) to deep dives on weightier topics, quick-turn news stories, SEO-driven features and polished advertorials. I’ve created branded content for names like Skin + Me, Lancaster and Caudalie, always tailoring tone and style to the brief. (See my portfolio for more.)
Content Creation
Copywriting
I also take on copywriting projects, most recently writing the press release for La Roche-Posay’s Effaclar Duo+M Multi Action Spot Patches. I’m used to working to tight deadlines and can turn around sparkling, ready-to-go copy that needs no edits.
I’ve worked on social campaigns and partnership content for beauty brands like Amazon, Lancaster and Hershesons, often taking projects from idea to finished edit myself. From self-shooting to polishing the final cut, I make sure everything feels fresh, creative and high quality.
Consulting
I am available to consult for beauty brands, drawing on 10+ years in the industry and countless deep dives into what makes a brand soar or stumble, from Glossier to The Body Shop. If you’re looking for sharp strategy, smarter storytelling and messaging that actually lands, I can help.
Trend Forecasting
I also work in trend forecasting. At London Fashion Week 2020, I coined the concept of “cloud skin” with makeup artist Dominic Skinner after spotting a pattern across the shows. Within a day, beauty publications everywhere were reporting on it. Since then, I’ve dreamed up smart trends like “skincare microdosing” (first published on Refinery29 in 2020), “skin flooding”, and pioneered haircut moments that became R29 beauty firsts — from oval layers to the C-shape cut — many of which have gone on to define stories across the industry.