I am an award-winning beauty director, copy editor and brand consultant with over a decade of experience in digital content leadership. At Refinery29, I directed global beauty content across editorial, social, affiliate and live events, earning multiple industry accolades including the Johnson & Johnson Award for Best Beauty Shoot and the Skin Cancer Foundation’s Media Impact Award for Sun Blocked, a global sun safety campaign. I have developed content for brands including Amazon, Hershesons and Lancaster, crafted press releases for La Roche-Posay, conceived beauty trends such as "skin flooding" and "cloud skin", and contributed to leading publications like ELLE, Harper's Bazaar, Stylist and The Guardian.